Men urged to use prostate cancer ’30-second checker’

Prostate Cancer UK and NHS England have launched a ’30-second checker’ aimed at identifying men who may be at risk of prostate cancer.

The new campaign aims to find more than 14,000 men across the country who have not sought treatment since the pandemic began.

The risk-checking tool will help men learn more about their level of risk and what action they should take, such as getting checked with their GP.

Prostate cancer accounts for a third of those not treated for cancer compared to before the pandemic, according to new NHS data.

Referrals and treatment have dropped significantly, with men much less likely to seek help from their GP if they are concerned about their risk.

Professor Peter Johnson, National Clinical Director for Cancer at NHS England, said:

“The prognosis for the patients we’re yet to see should still be positive, but we do need to see them as soon as possible.

“It’s important men understand prostate cancer often doesn’t show any symptoms at an early stage, so don’t wait – check your risk now.”

The new campaign will be shared across billboards, TV, bus stops and newspapers around the country, with endorsement from celebrities Stephen Fry, Bill Turnbull and athlete Joe Appiah.

Fry was diagnosed with the condition in 2017 after a routine health check.

The actor said:

“As you can imagine, I was pretty knocked back when I received a diagnosis of prostate cancer, particularly as I had no symptoms to indicate anything was wrong – something I later learned is very common. Thankfully it was caught early, making it more treatable.

“I’d urge you to check your risk and speak to your GP if you have any concerns – even if you feel completely well, as I did. Prostate Cancer UK’s risk checker can help you understand your risk and the next steps to take.”

Around one in eight men will be affected in their lifetime, according to Prostate Cancer UK.

The condition mainly affects men over 50, and the risk increases with age.