Younger Britons more worried about dementia than older generations, new poll reveals

Nearly half of 18 to 24-year-olds in the UK fear developing dementia, compared with just over a third of those aged over 65, new research has found.

The study, commissioned by Bluebird Care, found that 45 per cent of those aged 18 to 24 expressed concern about developing the condition.

This makes them the most worried age group, with only 36 per cent of over-65s expressing the same concern.

While the findings indicate rising anxiety among younger adults, they also suggest that this awareness is prompting more open conversations about future care needs.

Around one third of under-35s said they had spoken to a friend or family member about their care options and preferences, compared with just 13 per cent of those over 55.

However, fewer than one in five respondents said they had taken practical steps to plan future care, highlighting what Bluebird described as a “dementia care planning gap.”

The findings suggest that age groups who would benefit most from preparing early are the least likely to do so.

Jonathan Gardner, chief executive of Bluebird Care, said: “The results of our latest survey are really revealing about the lack of awareness surrounding the realities of dementia, and planning for care.

“With rates of dementia increasing exponentially in the UK, it is deeply concerning that only 13 per cent of people over the age of 55 reported having spoken to a close friend or family member about different care choices and options should they develop the condition.

“We want to open up a national conversation about dementia care, and encourage people to give themselves the broadest possible choice of care by planning ahead and understanding their options.”

The research was conducted by Clariti (formerly Savanta) on Bluebird Care’s behalf as part of its work to improve understanding of dementia.

The homecare provider is urging families to have open conversations about dementia, explore care options, and avoid leaving decisions until a crisis arises.